Over one hundred RDA Members, Manufacturer Partners, and valued Guests gathered this week at the 2017 RDA IMPACT Fall Performance Conference in Cleveland, Ohio. The event took place over three days, and included a presentation by Don Hobbs of MAPS Business Training on neural linguistics and embedded commands. Don also conducted ‘The One Thing’ workshop about how to focus to achieve the desired results. The workshop was followed by team & leadership challenges that generated multiple conversations and a lot of laughter. The ‘Members Only Day’ included presentations by industry equipment manufacturers, asTech, Matrix Wand, UniCure Spray Booths, and Launch, who provided information on industry relevant products and services. The day concluded with a Shareholders meeting, Member meeting, and Board of Directors meeting. Evening entertainment included networking events exclusively for RDA at the Rock & Roll Hall of Fame the first evening, and at Pickwick & Frolic the second evening. RDA’s next meeting will be March 21-23 at the Embassy Suites in Denver, CO.